Welcome to the New England Convenience Store and Energy Marketer’s new website!
If 2016 was the year of Transformation for NECSEMA – 2017 is the year to solidify our brand! Branding, whether it be a company, person or a trade association, is defined as creating a unique name and image for a product or service. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In the Trade Association world, branding takes on a much more critical role when changes occur due to a shift in direction and/or membership.
For NECSEMA, the beginning of our branding process started last year when two powerhouse organizations merged – namely NECSA and IOMA – creating NECSEMA. But, we are more than just a name change. We’ve successfully merged two unique cultures from well established organizations. The collective wisdom and longevity of our respective members is the glue that keeps NECSEMA whole.
As a new organization, change is inevitable and can be good. We look to this new website as a good change, and one that is necessary to reflect the world around us. We want to stay engaged, active and relevant to you – our current and future members. Please feel free to take a “walk” around this site. For a few months, this will be a work in progress and remember we can only improve with your help.
Soon, members will receive login information to access Member Zone. It is my desire to have Member Zone be your one-stop shopping where you can find information, whether it be the weekly Energy Marketer Newsletter, state Legislative Tracking reports or a new NECSEMA Monthly update. Let me know what else you’d like to see!
What’s our brand? We are an active, dynamic organization providing advocacy on the issues affecting your bottom line at the State Houses and in the Halls of Congress. We also provide networking opportunities through our key events program fostering lifelong relationships. The bottom line for NECSEMA is your bottom line. Ensuring a return on your investment always has and always will be the number one mission of NECSEMA.